Vernacular SEO for Indian languages
Most Indians do not search only in English. Vernacular SEO helps your business appear when people search in their own language — in its own script or in English letters.
What is vernacular SEO?
Vernacular SEO means optimising your website, Google Business Profile and content for searches made in regional languages. It covers three kinds of search: native script ("सस्ता होटल दिल्ली"), transliterated words typed in English letters ("sasta hotel delhi", Manglish, Hinglish, Tanglish) and mixed-language searches.
Why it matters
- Hundreds of millions of Indians are more comfortable reading in their own language.
- Voice search is often in a regional language.
- Fewer businesses compete for regional-language keywords, so it is often easier to rank.
- Customers trust a business that speaks their language.
How Doondo does vernacular SEO
- Finds the real words people search in each language, including spelling variations.
- Creates proper language pages with correct script, spelling and grammar — not raw machine translation.
- Sets hreflang tags so Google shows the right language page to the right person.
- Tracks rankings for regional-language keywords and reports on WhatsApp.
Languages: Hindi, Bengali, Marathi, Telugu, Tamil, Gujarati, Urdu, Kannada, Odia, Malayalam, Punjabi, Assamese, Nepali and more.
Frequently asked questions
Is vernacular SEO the same as translation?
No. Translation changes the words; vernacular SEO finds what people actually search in that language and writes pages that answer it naturally.
Do Manglish and Hinglish searches count?
Yes. Searches typed in English letters are a big part of regional search, and Doondo covers them.
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